Friday, September 30, 2011

Ree-Think Your Marketing

The Federal Trade Commission announced Wednesday that Reebok has agreed to provide 25 million dollars in refunds to customers who purchased Reebok's “toning shoes”.  According to the Federal Trade Commission, “Reebok’s ads made unsupported claims that walking in EasyTone footwear was “proven” to lead to 28 percent more strength and tone in the buttock muscles and 11 percent more strength and tone in hamstring and calf muscles than regular walking shoes.”  

This is why Will Hawkins Consulting exists. The mission of WHC is, to match health and wellness product developers with research universities that excel in product validation research. Allow us to set up a validation trial with a major research institution. You’ll be glad you did.


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